Pingxiang City Administration of industry and commerce to create "Pingxiang porcelain" brand
As the Pingxiang City Hall competent trademark protection and development of the functional departments, in recent years, Pingxiang City Industrial and commercial bureau to actively implement the brand strategy, vigorously support the brand, and constantly cultivate economic bright spot, to create "Pingxiang ceramics" brand as an important content of building Pingxiang city brand, expand domestic and foreign markets, to take effective measures, help the brand grow, become Pingxiang economic development "".
One is the certificate of trademark, cultivate the "Pingxiang porcelain" brand of origin. Give full play to local advantages, use of Pingxiang porcelain hundred years of production history of the resources, and actively guide enterprises to register trademarks porcelain origin as an important means to participate in market competition, for the party City Hall support, for enterprises to solve the difficulties and problems encountered in the process of cultivation, to help to declare the "Pingxiang porcelain" porcelain industry certification mark.
Two is to enhance the brand influence, to enlarge and strengthen a number of porcelain trademark. The establishment of "working train of thought of well-known trademarks, famous trademarks voted for, to create well-known trademarks", conscientiously implement the municipal Party committee, City Hall implement famous brand strategy, support, support and incentives; hold regular implementation of brand strategy seminar, the mobilization of porcelain enterprise design, register their own trademarks, and help enterprises to declare A Well-Known Trademark in China, Jiangxi famous brand; the establishment of "the famous brand of Exhibition Street", carry out brand outdoor propaganda, guide enterprises to develop a brand, brand activities; joint news media on the famous brand enterprises on-site interviews and thematic reports, promotion brand, cultivate famous brand, enhance the visibility of brand-name products and enterprises, bigger and a number of porcelain trademark. At present, the registered trademark of Pingxiang porcelain industry has reached 46 cases, of which 8 well-known trademarks, accounting for the city's famous trademark 20%.
The three is to set up the porcelain industry chamber of Commerce ", enhance the international competitiveness of Pingxiang porcelain". The self-discipline as a starting point, and actively help the porcelain Enterprise Industry Chamber of Commerce, formed by Huatong, high strength, Huapeng, universal and other ceramic enterprises as the leading both division and cooperation of production community, avoid the mutual extrusion, porcelain market price situation of disorderly competition, so Pingxiang porcelain products in Southeast Asia, Europe and the United States, Africa quickly into more than 40 countries and regions, the export volume accounted for more than the porcelain products export volume of 25%, Anyuan, China, East China, Universal trademark has become known brands abroad.
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